Sony Ericsson Xperia Pureness is a one-off devil - it's got a vanilla feature set but is the first phone with a see-through display. Some new info about it just surfaced suggesting it should go on sale as soon as this November - at least in the UK, that is.
Positioned as a
n exclusive luxury handset, the Sony Ericsson XPERIA Pureness won't be distributed via the usual retailers and carriers, but will only be displayed in high-end stores and boutiques with a price to match - running around 600 euro.
Well, the exclusive status isn't such a surprise since Sony Ericsson describe their new device as a "a simple design phone which brings together beautiful craftsmanship and the concept of "talk, text, time - a holiday from technology". The Pureness obviously targets the high-end luxury class and the hardware specs sheet will hardly inspire gadgeteers - unless of course you have a fetish for transparent objects with an extra spicy price tag.
Previously known as Kiki, the Xperia Pureness will be promoted "as a work of art rather than technology" and as revealed now Sony Ericsson will position the phone as an "iconic niche product, not mass market".
Similar to another luxury phone - the Motorola Aura - the Xperia Pureness will be sold in design-museum shops and high-end stores such as Selfridges. You will find it there some time this November just in time for the holidays
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